Hogarth's Shop Card
Medium
Etching and engraving
Dimensions
plate: 3 7/8 x 5 in. (9.9 x 12.7 cm) sheet: 5 1/4 x 6 5/8 in. (13.4 x 16.9 cm)
Classification
Prints
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
Harris Brisbane Dick Fund, 1917
Accession Number
17.3.1474
Tags
About this artwork
Samuel Ireland, working in the 1790s, created this etching and engraving reproducing William Hogarth's original shop card design from the 1720s. Measuring 3⅞ by 5 inches (plate), the print exemplifies the 18th-century tradition of decorative trade cards that served both advertising and artistic purposes. Hogarth (1697-1764), England's greatest satirical artist, designed his shop card when establishing himself as an independent engraver and print seller. Shop cards combined practical information—...