On Guard, from the Parasol Drills series (N18) for Allen & Ginter Cigarettes Brands
Medium
Commercial color lithograph
Dimensions
Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)
Classification
Prints|Ephemera
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick
Accession Number
63.350.201.18.31
Tags
Art Historical Context
Step into the vibrant world of 19th-century advertising with *On Guard*, a charming chromolithograph from the 1888 Parasol Drills series (N18 produced by Schumacher & Ettlinger for Allen Ginter Cigarettes. tiny cards—measuring just 2¾ x 1½ inches—were tucked into cigarette packs as collectible inserts, sparking a craze for trading and album-filling among enthusiasts. Allen & Ginter, pioneers of the tobacco industry, used such series to promote their brands, blending promotion with entertainment through whimsical themes like women performing synchronized "drills" with parasols. The artwork sho...
About the Artist
Schumacher & Ettlinger|Allen & Ginter (American|American) · |1800 – |1900
American, Richmond, Virginia|New York