Playing Cards, from the Novelties series (N122) issued by Gail & Ax Tobacco to promote Navy Long Cut

Playing Cards, from the Novelties series (N122) issued by Gail & Ax Tobacco to promote Navy Long Cut by Gail & Ax Tobacco

Medium

Commercial color lithograph

Dimensions

Sheet: 4 1/16 × 2 9/16 in. (10.3 × 6.5 cm)

Classification

Prints|Ephemera

Department

Drawings and Prints

Museum

Metropolitan Museum of Art, New York, NY

Credit

The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick

Accession Number

63.350.206.122.10

Tags

WomenPlaying Cards

Art Historical Context

Step into the vibrant world of 19th American advertising with *Playing Cards*, a charming chromolithograph from the Novelties series (N), issued by Gail & Ax Tobacco in1889 to promote their Long Cut tobacco. Measuring just 4 1/16 × 2 9/16 inches, this petite card was designed as collectible ephemera—ordable giveaways tucked into tobacco packages to entice consumers and spark collecting fervor among Victorians. Rendered in vivid commercial color lithography, a cutting-edge technique of the era that allowed mass production of eye-catching, multicolored images, the card likely depicts women enga...

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