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Stamp on envelope, from the Novelties series (N122) issued by Gail & Ax Tobacco to promote Navy Long Cut

Stamp on envelope, from the Novelties series (N122) issued by Gail & Ax Tobacco to promote Navy Long Cut by Gail & Ax Tobacco

Medium

Commercial color lithograph

Dimensions

Sheet: 4 3/16 × 2 1/2 in. (10.7 × 6.4 cm)

Classification

Prints|Ephemera

Department

Drawings and Prints

Museum

Metropolitan Museum of Art, New York, NY

Credit

The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick

Accession Number

63.350.206.122.4

Tags

ProfilesWomen

Art Historical Context

This charming chromolithograph, titled *Stamp on Envelope* from Gail & Ax Tobacco's Novies series (N122 dates to 1889 and served as a promotional insert to advertise their Navy Long Cut tobacco. Measuring just 4 3/16 × 2 1/2 inches, this tiny commercial color lithograph exemplifies the era's innovative advertising ephemera—often tucked into product packages or envelopes to delight collectors and boost brand loyalty. Produced during the Gilded Age boom in mass marketing, the print showcases the vibrancy of chromolithography, a technique that layered colors through multiple stone plates for viv...

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