Trade Card for D. Rymer, Book & Print Seller
18th century
Medium
Engraving
Dimensions
Sheet: 2 15/16 × 3 7/8 in. (7.4 × 9.8 cm)
Classification
Prints|Ephemera
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
Gift of Bella C. Landauer, 1926
Accession Number
26.28.367
Art Historical Context
Step into the bustling world of 18th British commerce with this delightful trade card for D. Rymer, a book and print seller. Produced anonymously by a British engraver, this petite engraving (just under 3 by 4 inches) served as an early form of advertising, much like today's business cards. Shopkeepers distributed these to customers, often featuring eye-catching designs to promote their wares—here, likely books, prints, and stationery that catered to a growing literate public amid the Enlightenment's thirst for knowledge. Engraving, the medium of choice, allowed for intricate details and mult...