Trade Card for Myers & Co., Designers, Engravers, Steel Plate, Lithographic & Letterpress Printers
19th century
Medium
Commercial Lithograph
Dimensions
Sheet: 6 1/8 × 4 7/16 in. (15.5 × 11.2 cm)
Classification
Prints|Ephemera
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
Gift of Bella C. Landauer, 1926
Accession Number
26.28.297
Art Historical Context
Step into the vibrant world of19th-century British commerce with this charming trade card for Myers & Co., a prominent firm of designers, engravers, plate, lithographic, letterpress printers. Produced in Britain during the era, this small commercial lithograph (measuring just 6 1/8 × 4 7/16 inches) served as a promotional giveaway, much like a modern business card but far more visually engaging. Trade cards like this one exploded in popularity amid the Industrial Revolution, helping businesses advertise their services to a growing middle class. Lithography, the card's medium, was a revolution...