General, from the Occupations for Women series (N166) for Old Judge and Dogs Head Cigarettes
Medium
Commercial color lithograph
Dimensions
sheet: 2 11/16 x 1 1/2 in. (6.9 x 3.8 cm)
Classification
Prints|Ephemera
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick
Accession Number
63.350.214.166.31
Tags
Art Historical Context
Step into the vibrant world of 19th-century advertising with *General*, a charming commercial color lithograph from Goodwin & Company's *Occupations for Women* (N166), produced in 1887 for Old Judge and Dogs Headarettes. This tiny card, measuring just 2 11/16 x 1 1/2 inches, captures a woman boldly dressed as a military general—complete with epaulets and a stern gaze—challenging Victorian gender norms in a playful yet provocative way. Issued as collectible inserts in cigarette packs, these ephemera were designed to boost sales by appealing to enthusiasts who traded and albumed them like modern...
About the Artist
Goodwin & Company · 1850–1950
**Goodwin & Company (ca. 1850–1950)** Goodwin & Company, originally established as E. Goodwin and Brother before the American Civil War, emerged as a prominent New York City-based tobacco manufacturer in the mid-19th century. Operating from the bustling heart of Manhattan, the firm built its reputation on popular cigarette brands such as Gypsy Queen and, most notably, Old Judge, which became syno...