Lance, from the Arms of All Nations series (N3) for Allen & Ginter Cigarettes Brands

Lance, from the Arms of All Nations series (N3) for Allen & Ginter Cigarettes Brands by Allen & Ginter

Medium

Commercial color lithograph

Dimensions

Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)

Classification

Prints|Ephemera

Department

Drawings and Prints

Museum

Metropolitan Museum of Art, New York, NY

Credit

The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick

Accession Number

63.350.201.3.16

Tags

WeaponsMenHorses

Art Historical Context

Step into the vibrant world of 19th-century advertising with *Lance, from the Arms of All series (N3)*, a diminutive yet dazzling commercial color lithograph produced by Allen & Ginter 1887. This tiny card, measuring just 2 3/4 x 1 1/2 inches, was one of many inserted into cigarette packs as collectible premiums, sparking a craze among smokers and children alike. Allen & Ginter, pioneering tobacco entrepreneurs, used these ephemera to promote their brands while showcasing global weaponry, blending commerce with cultural curiosity. Crafted via chromolithography—a cutting-edge technique layerin...

About the Artist

Allen & Ginter

Allen & Ginter, the pioneering American tobacco firm based in Richmond, Virginia, emerged around 1880 from the partnership of John F. Allen and Lewis Ginter, evolving from Allen's earlier John F. Allen & Company. Allen retired in 1882, succeeded by John Pope, yet the brand endured under Ginter's leadership, employing over 1,100 workers—mostly women—for hand-rolled cigarettes by 1886. Ginter, a Dut...

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