Miss Fortesque, from World's Beauties, Series 1 (N26) for Allen & Ginter Cigarettes
1888
Medium
Commercial color lithograph
Dimensions
Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)
Classification
Prints|Ephemera
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick
Accession Number
63.350.201.26.21
Tags
Art Historical Context
Step into the vibrant world of 19th-century advertising with *Miss Fortesque, from Beauties, Series (N26)*, a charming commercial color lithograph produced by Allen & Ginter in 1888. This petite card, measuring just 2 3/4 x 1 1/2 inches, was one of many inserted into cigarette packs to entice collectors and boost sales. Allen & Ginter, pioneering tobacco magnates, revolutionized marketing by pairing their products with these collectible "trade cards," sparking a craze among enthusiasts worldwide. Crafted via chromolithography—a breakthrough technique that layered colored inks to mimic painti...
About the Artist
Allen & Ginter
Allen & Ginter, the pioneering American tobacco firm based in Richmond, Virginia, emerged around 1880 from the partnership of John F. Allen and Lewis Ginter, evolving from Allen's earlier John F. Allen & Company. Allen retired in 1882, succeeded by John Pope, yet the brand endured under Ginter's leadership, employing over 1,100 workers—mostly women—for hand-rolled cigarettes by 1886. Ginter, a Dut...