One Heart, from the Playing Cards series (N84) to promote Turkish Cross-Cut Cigarettes for W. Duke, Sons and Co.
Medium
Commercial color lithograph
Dimensions
Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)
Classification
Prints|Ephemera
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick
Accession Number
63.350.204.84.68
Tags
Art Historical Context
Step into the vibrant world of 19th-century American advertising with *One Heart*, a charming chromolithograph from W. Duke, Sons & Co.'s Playing Cards series (N84 Produced in 1888 to promote their Turkish Cross-Cut Cig, this tiny print—measuring just 2 3/4 x 1 1/2 inches—was likely tucked into cigarette packages as a collectible insert. At a time when tobacco companies vied for dominance in a booming market, Duke innovated with these eye-catching cards, blending playfulness with promotion to hook smokers and enthusiasts alike. The medium, commercial color lithography, was a technological mar...
About the Artist
W. Duke, Sons & Co. · 1870–1920
**W. Duke, Sons & Co.: Pioneers of Chromolithographic Trade Card Art** W. Duke, Sons & Co., an American tobacco manufacturer, emerged from the entrepreneurial vision of Washington Duke (1820–1905) and his sons in Durham, North Carolina. After the Civil War, Washington abandoned farming in 1874 to join his eldest son, Brodie L. Duke, in the burgeoning tobacco trade, establishing a factory that for...