One Heart, from the Playing Cards series (N84) to promote Turkish Cross-Cut Cigarettes for W. Duke, Sons and Co.

One Heart, from the Playing Cards series (N84) to promote Turkish Cross-Cut Cigarettes for W. Duke, Sons and Co. by W. Duke, Sons & Co.

Medium

Commercial color lithograph

Dimensions

Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)

Classification

Prints|Ephemera

Department

Drawings and Prints

Museum

Metropolitan Museum of Art, New York, NY

Credit

The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick

Accession Number

63.350.204.84.68

Tags

Playing Cards

Art Historical Context

Step into the vibrant world of 19th-century American advertising with *One Heart*, a charming chromolithograph from W. Duke, Sons & Co.'s Playing Cards series (N84 Produced in 1888 to promote their Turkish Cross-Cut Cig, this tiny print—measuring just 2 3/4 x 1 1/2 inches—was likely tucked into cigarette packages as a collectible insert. At a time when tobacco companies vied for dominance in a booming market, Duke innovated with these eye-catching cards, blending playfulness with promotion to hook smokers and enthusiasts alike. The medium, commercial color lithography, was a technological mar...

About the Artist

W. Duke, Sons & Co. · 18701920

**W. Duke, Sons & Co.: Pioneers of Chromolithographic Trade Card Art** W. Duke, Sons & Co., an American tobacco manufacturer, emerged from the entrepreneurial vision of Washington Duke (1820–1905) and his sons in Durham, North Carolina. After the Civil War, Washington abandoned farming in 1874 to join his eldest son, Brodie L. Duke, in the burgeoning tobacco trade, establishing a factory that for...

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