Trade Card for Emden & Co, Picture Dealer
19th century
Medium
Engraving
Dimensions
Sheet: 2 15/16 × 7 7/8 in. (7.5 × 20 cm)
Classification
Prints|Ephemera
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
Gift of Bella C. Landauer, 1926
Accession Number
26.28.242
Art Historical Context
Step into the vibrant world of 19th commerce with this charming *Trade Card for Emden & Co, Picture Dealer*, engraved by C. Cole. just 2 15/16 × 7 7/8 inches, this petite engraving served as a promotional tool for a New York-based art dealership, advertising their fine pictures and frames. Trade cards like this one exploded in popularity during the Victorian era, evolving from simple business cards into colorful, collectible advertisements distributed at trade shows, pasted into scrapbooks, or tucked into packages—offering a glimpse into everyday marketing savvy. Engraving, the medium here, h...