Trade Card for José Maria Cardano, Lithographer

Trade Card for José Maria Cardano, Lithographer by Anonymous, British, 19th century

Medium

Letterpress

Dimensions

Sheet: 8 7/8 × 7 3/8 in. (22.5 × 18.7 cm)

Classification

Prints|Ephemera

Department

Drawings and Prints

Museum

Metropolitan Museum of Art, New York, NY

Credit

Gift of Bella C. Landauer, 1947

Accession Number

47.51.28

Art Historical Context

Step into the bustling world of 19th British commerce with this charming trade card for José Mariaano, a skilled lithographer. Produced anonymously by a British artist, this ephemera piece exemplifies the promotional materials that businesses distributed to attract clients during the Industrial Revolution. Trade cards like this one, often exchanged at markets or shops, served as portable advertisements, blending functionality with simple graphic appeal to showcase services amid the era's printing boom. Printed via letterpress—a relief technique where inked raised type presses onto paper—this ...

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