Trade Card for José Maria Cardano, Lithographer
19th century
Medium
Letterpress
Dimensions
Sheet: 8 7/8 × 7 3/8 in. (22.5 × 18.7 cm)
Classification
Prints|Ephemera
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
Gift of Bella C. Landauer, 1947
Accession Number
47.51.28
Art Historical Context
Step into the bustling world of 19th British commerce with this charming trade card for José Mariaano, a skilled lithographer. Produced anonymously by a British artist, this ephemera piece exemplifies the promotional materials that businesses distributed to attract clients during the Industrial Revolution. Trade cards like this one, often exchanged at markets or shops, served as portable advertisements, blending functionality with simple graphic appeal to showcase services amid the era's printing boom. Printed via letterpress—a relief technique where inked raised type presses onto paper—this ...